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Monday Jan 16, 2023
Monday Jan 16, 2023
In this episode, Klaus is joined by David Bassuk – professor and creative director, to explore the topic of immersive experience design for audience engagement. From their talk, we learn how designers and creators can use games and spatial narratives to create memorable and impactful audience journeys.
Monday May 23, 2022
Monday May 23, 2022
Anthony Weiler and Theron Skees, both with many years of experience in themed entertainment, research, and design, joined Klaus Sommer Paulsen for a refreshing conversation about the value of research and strategy for well-targeted projects and successful implementation.
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
Why is virtual tourism part of the industry's future, and how does it complement the guest's on-location experience rather than replace it?
The guest of this episode is Jonathan Cooper, Co-founder and CEO of Virtually Visiting – the new platform for immersive, virtual tours. Klaus and Jonathan discuss the future of virtual tourism, the role of tour guides, escapism, and even where the metaverse fits all this.
If you’re interested in what drives the experience industry and how multiple disciplines can come together, then don’t miss out on our new podcast.
For every episode, your host Klaus Sommer Paulsen invites a guest expert to address different ways to bring experiences to life with storytelling, theming, technology, interactive design or communication. The guests of this podcast come from different backgrounds, and you, the listener, will learn and get inspired by multiple disciplines to elevate your work.
Klaus is AdventureLAB’s lead developer on the Integrated Storytelling principles and practices, a strategic design tool for creative and business development that merges story and experience in new ways. He has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs.
We are the Integrated Storytelling studio, and the core of our expertise is merging story and experience. We use the combination of brand, story, and experience design to create unique concepts, imaginative worlds and unforgettable moments. We want to empower professionals and give them an extended understanding of storytelling principles; that is why we also cooperate with other creative studios to help them build stronger creative foundations.
adventurelabstudio.com